[ Pobierz całość w formacie PDF ]
Blogging
FOR
DUMmIES
‰
4TH EDITION
by Susannah Gardner and Shane Birley
Blogging For Dummies, 4th Edition
Published by
John Wiley & Sons, Inc.
111 River Street
Hoboken, NJ 07030-5774
Copyright © 2012 by John Wiley & Sons, Inc., Hoboken, New Jersey
Published by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or
by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit-
ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written
permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the
Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600.
Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley
& Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at
.
Trademarks:
Wiley, the Wiley logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!,
The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier,
and
related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its afiliates
in the United States and other countries, and may not be used without written permission. All other
trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any
product or vendor mentioned in this book.
LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY:
THE PUBLISHER AND THE AUTHOR MAKE NO
REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE
CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT
LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE
CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES
CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE
UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR
OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF
A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE
AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION
OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF
FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE
INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY
MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK
MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT
IS READ. FULFILLMENT OF EACH COUPON OFFER IS THE SOLE RESPONSIBILITY OF THE OFFEROR.
For general information on our other products and services, please contact our Customer Care
Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.
For technical support, please visit
Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material
included with standard print versions of this book may not be included in e-books or in print-on-demand.
If this book refers to media such as a CD or DVD that is not included in the version you purchased, you
may download this material at
For more information about Wiley
products, visit
Library of Congress Control Number: 2011945409
ISBN: 978-1-118-15194-5 (pbk); ISBN 978-1-118-22595-0 (ebk); ISBN 978-1-118-23925-4 (ebk);
ISBN 978-1-118-26393-8 (ebk)
Manufactured in the United States of America
10 9 8 7 6 5 4 3 2 1
About the Authors
Susannah Gardner
is the co-founder and creative director of Hop Studios
Internet Consultants (
, a web design company spe-
cializing in custom web solutions for content publishers.
Hop Studios brings an insightful concern for community building and
editorial worklow to bear on each project — backed by solid design and
interface interaction skills. The company builds many types of sites, but
specializes in those with copious, rapidly changing content or with a strong
journalism, education, or editorial component (like blogs!).
Susannah is also a freelance writer and author; she is the author of
Blogging
For Dummies,
2nd Edition,
Blogging For Dummies,
3rd Edition,
Buzz Marketing
with Blogs For Dummies
, co-author of
BitTorrent For Dummies
,
Dreamweaver
MX 2004 For Dummies
, and
Teach Yourself Visually: Dreamweaver MX 2004
, all
from John Wiley & Sons, Inc.
Prior to running Hop Studios, Susannah worked in the Online Journalism
and Communication Program at the University of Southern California,
writing curriculum, teaching, and conducting research at the intersection of
technology and journalism. She was a senior editor of the Online Journalism
Review, the media industry’s only Internet-focused journalism publication.
Susannah also spent four years at
The Los Angeles Times
, one of six editors
responsible for launching that newspaper’s web site. During her time at
LATimes.com she established the site’s multimedia lab, which produced
ground-breaking web audio, video, and animation. She also launched and
edited MetaHollywood, an online-only publication that covered new Hollywood
technology and was LATimes.com’s single largest revenue source in 1998.
Susannah earned bachelor’s degrees in Print Journalism and American
literature at USC. To learn more about her web design company, visit
Shane Birley
is a Vancouver-based web developer, creative writer, and blog
consultant with more than 15 years of experience in developing web sites.
In January 2006, he cofounded Left Right Minds Initiatives with his partner
Allyson McGrane.
Left Right Minds is a creative solutions company for nonproit societies, char-
ities, and businesses. The business evolved from Shane’s work with develop-
ing web sites (through his previous company, Vicious Bunny Creative) and
Allyson’s ongoing work with nonproit arts groups. Both partners have expe-
rience giving workshops about their areas of expertise and in training others
to use new technology and business skills. In addition to web development,
the company manages and represents performing artists with the support of
the Canada Council for The Arts.
[ Pobierz całość w formacie PDF ]